Monthly Archives : November 2014

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Welcome to my first blog

Welcome to the new website of my company, Fermata Inc. This website was launched over a week ago, and it has been a project that I have been focused on for 6 months. Why has it taken so long? Mainly because I was very specific in what I was hoping to achieve and convey about what Fermata offers, but also because I spent a lot of time researching designs, formats, concepts and content from other websites that both directly and indirectly relate to the work Fermata offers. I also consulted with a number of people. As an independent business owner, I thrive on communicating with fellow professionals, colleagues and friends to broaden the original idea and pursue more. I love to collaborate, seek advice, brainstorm and build. All of this is creative, and what I am proud of most is that everything Fermata offers is rooted in creativity and freedom of expression for empowerment and skills building.

Whilst building the design and content for ‘fermatainc.ca’, the main focus was the incredible videos that were produced to showcase the services Fermata offers our community. I am thrilled with them. These videos were born out of an idea I had earlier this year, and it seemed befitting that they have a home on a new website, with images that capture the essence of how we work at Fermata. I am proud to have worked with Hamilton-based media company New Motto for working with me and helping me create exactly what I wanted to achieve. A working relationship like this is at the core of successful community partnerships and mutual support.

As the design for the website developed, I was recommended to include a blog. To be honest, it was not something I initially considered. I was going to include a page of research articles and links to websites that I thought of interest. I started using Twitter and Facebook to share research articles, newspaper clippings and websites of interest over the summer whilst this new website was being developed, and it seemed that social media was a way of sharing this type of content in an efficient manner. As the team at New Motto and I pieced together the final content for ‘fermatainc.ca’, the idea of the blog returned.

If I sound like a novice, it is because I am. Prior to this, I have never maintained or developed a website, hardly used social media, and, in relation to this introductory blog post, I have never ‘blogged’ before (is that even a word?). So, this is a learning process for me. But my general philosophy in life is “Everything is a learning process. A mistake only occurs if a lesson is not learnt from the experience”. As I believe in transparency and the authenticity of everything the world has to offer, I thought that the blog will be a unique way of detailing this learning process, and I welcome you to join me on this journey.

In closing, I wish for this blog to be a way for me to communicate with those who are interested in both myself and my company to share my thoughts, experiences and the work we offer as a way to illustrate what Fermata offers the community. I will also invite my team members to share their work and experiences, as my team of exceptional music therapists and music instructors are really what makes Fermata special.

I tend to have much to say, but my PhD training taught me the art of concise writing. Perhaps for this blog, I will try to find the middle ground! But what I have said before and what I will continue to say is Thank You to everyone who has supported me in the last two years since I relocated to Canada from England.